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7 Essential PR tips for Startups

Designing a PR campaign or even managing PR on your own is not an easy task when you are talking about a ‘startup’. Most startups often concentrate on product design and technical aspects and generally hire people only from these fields. Add to this the fact that they are likely to be on a limited budget and would have few contacts, if any, with the press and media and PR for a startup is often a nightmare.

Here are 7 tips that should help them get things in order and get off with PR on the right note.

1) If you want to highlight your launch then ensure that there is some unique element about it and an angle that will draw people’s attention. Otherwise, ‘just another new firm’ is not a tag that generates PR

2) Ensure that you are not lost in the business of hype. Sometimes a small startup with an honest and simple message can attract more attention than one that gloats. People love simplicity without advertising pomp and everyone cheers for a true underdog.

3) Target your consumer in a specific fashion. Instead of appealing to all, pick the demographic, the section and the type of audience that will help your startup best and design a PR program that attracts them specifically. Small and specific targets help streamline PR.

4) Get professional help, if you can spare the dough. While startups most often do not hire PR firms, hiring a competent one at reasonable rates will actually turn out to be a smart investment. There are specific PR firms like technology PR companies or an IT PR specialist that will specifically address your needs.

5) Make your presence felt on social media. This is easy to do, not at all expensive and something that both gets exclusive customers and brings in plenty of attention. Apart from it, direct interactivity with consumers on platforms like Twitter, Facebook and others adds a lot of legitimacy to your startup.

6) Avoid simple mistakes and ensure that you look like a quality firm, which you are. Remember that people are attracted not just by the PR campaign, but what follows as well. Promise only what you can deliver and when you do that, the good word spreads and brings in more clients. Even in this techno-era, it still works best.

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