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Parcel Courier Tracking Tech Comes of Age

As of late, e-Commerce has been a huge catalyst for parcel courier companies of late. With online retailers and auction sites expanding their businesses, cargo movement seem to be helping e-commerce sites like never before. Accordingly, companies such as ParcelHero have been playing their part so well.

The growth of retail sites has spurred parcel courier majors to adapt to an environment where they need to put in place an online tracking system. ParcelHero is not aloof from such innovations. Online tracking of shipments is norm these days and the company will look forward to making sure that they keep an eye on goods picked up from web retailers and being shipped.

The advent of new technology really helps customers track purchases. Parcel courier companies know this, which is why they invest money in tracking services that are now available online.

Though technology has boomed over the years, and it is becoming more far flung thanks to the growth of ecommerce and the success of auction and retail sites such as eBay.

The auction and retail firm had recently confirmed that it would give sellers an extra month to get on with the new rule. This move shows a scenario where customers now demand on keeping an eye on the goods that they have purchased over the internet.

With better advancements now being made on the parcel tracking terrain, it would be possible for senders and recipients to keep an eye on consignments as they head to their final destination.

It may be seen as a bigger leap in the consignment shipping business as new technologies are making it sure that tracking and safe receipt of goods bought online are possible. After all, its all about big money being spent online and it has become imperative that safe shipping is no longer a dream.

Tech geeks & early adopters 92% more likely to be influenced by online advertising

It seems that those who are willing to experiment with an open mind are far more likely to be influenced by advertising and even online ads, than others who approach a ‘wait and watch’ approach.

A recent study (warning! pdf link opening in new page) has revealed that it is those who are willing to adopt and turn to the most recent gadgets and ready to try out cutting-edge technology that are 92 percent more prone to be influenced by online advertising than the normal consumer with a casual and cautious outlook.

The study has thrown up some very interesting aspects regarding how one might want to place online ads and even use sites that provide ‘free ads’ services.

Tech geeks are not just far more likely to be influenced by online ads when it comes to making purchases, but they also seem to largely visit sites and blogs that shed light on latest tech gadgets and gizmos. Early adopters tend to visit technology sites and blogs 46% percent more than the normal audience while surprisingly it is beauty-related sites and religious sites that come next on the list with 30% and 25% more likely visits.

This obviously is going to help advertisers pick and chose the sites they would like to invest in, and place their ads on with a lot more clarity.

The important thing to note though is that the shopping and purchases decisions influenced by online ads are not limited to ‘gadgets and latest gizmos’ alone. In fact, it is clothes that are on top of the pile as this target audience is likely to spend 133% more on clothing than the average internet user and hence there is scope for a variety of companies to influence their choices by placing ads smartly.

While the study shows how ‘early adopters’ hold the key to generating substantial revenue from internet advertising, it also shows how brands can spread their online ad campaigns across a spectrum of sites to ensure they do not miss the most enthusiastic spenders on the internet.

Air Cargo Experiences Welcome Change

The air cargo industry would be more than happy to realize that its name does pop up at major events these days. Irrespective of their frittering market share, they are pleased to know that the name dropping comes up in relation to a modal shift.

Shippers using sea freight are facing more than a few challenges these days. The slow steaming, or super slow steaming, which is the current fad seems to be the first problem. Absorbing the excess vessel capacity while massively cutting the fuels is a perfect solution for the hard pressed shipping lines.

It is unfortunate for the customers who haven’t seen the rate getting reduced for this more languid service. Irrespective of the fact that the freight environment in shipping is extremely volatile, the shippers pay the same to be stack at sea for an extra week.

This means they will have to deploy more capital to cover the inventory costs due to extra time without their goods.

There is a tolerance in the supply chain for about 10-15% delays from slow steaming, and the super slow steaming with a 40 day cycle could be a big problem. The shipping lines are suffering just like the airlines from volatile and low rates, and they seem to be crying louder than the submissive airline carriers. They feel that it is no good for the customers either, as low rates make the lines much more reliable.

Shippers including Nestle, M&S and Exxon have been willing to pay sustainable rates, in return for pricing stability. With the high cost and high reliability of the air freight it is not clear that the same would work for them.
It is quite hard to comprehend that there isn’t an effective middle ground, something that lies between 40 days and 48 hours with environment friendly credentials. Whoever comes up first with that formula, will win over the others.

Online sales for used cars set to double by the end of 2012

While the IT-revolution has come long, long ago and many across the globe are already reaping rich benefits of turning to the web, when it comes to the used car sales market, the shift towards the online world has been both slowly and understandably reluctant. When it comes to buying a car, most people like to get a good look at it and then make an informed decision.

But times are changing and with fleet management becoming a more and more important process of business models worldwide, the necessity to acquire vehicles and to sell them has grown at a frantic pace. And along with it is the need to minimize costs; something that online sales gladly offer.

Dealers are one of the fleet market’s largest used car customers and the online sales of used cars have been around the 15 percent of the total market share in 2011. This figure is expected to double by the end of 2012 according to many industry experts. In fact, some even believe that the final number will be well over the 30 percent mark and one could expect online sales to account for as much as 50 percent of all used car sales within the next 4 years.

Online sales and auctions help buyers by saving both time and travel costs. They need not now move from city to city looking for the best deal.

It also helps the seller in more ways than one. For starters, it helps them dispose the car off of their shelf in a quick and efficient fashion. Apart from this, the profits are lucrative and the costs of transaction kept to an absolute bare minimum.

The fact that sellers are now withholding cash from the buyer in escrow bank accounts and only taking them once the car is delivered and the consumer is happy ensures that buyers are now more confident of an online purchase. This along with technology offering better connectivity and interactivity will ensure that the online sales of used cars thrive in the years to come.