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Google’s social network is growing rapidly

The Internet giant’s social network could easily reach 400 million users by the end of 2012 if it continues to grow as usual, according to analyst Paul Allen. From his estimate, 12 ¬†million users will begin using Google+ in October and November, meaning 625 000 new accounts made each day.

Google confirmed that in the first three weeks since its launch, the network recorded at least ten million users, including people like the Dalai Lama or the star of Bollywood, Shah Rukh Khan, indicating a high level of penetration in Asia.

The numerous possibilities for integration of services and platforms, according to the expert, are linked to the success of the social network.

While not all Google services have the same level of penetration, Android currently leads the sales of smartphones with 700 000 new mobile devices activating it daily.

Google has made four attempts to develop a social network but has not achieved the level of acceptance of Facebook. Orkut, the first, was launched in 2004, but succeeded only in few countries like Brazil and India. In 2009 and 2010, they launched Wave and Buzz,. These two social services remain on the web despite never reaching the expected impact. Finally, on June 2011, Google+ was launched.